He begins by correcting the misconception that private property is "hard-won, self-acquired, and self-
earned." He makes the bold statement that those who truly work are rewarded solely in capital (which he considers a non-concrete form of property that only leads to a cycle of exploitation) and that those who have true property have had it handed to them. While this is a broad generalization that is often untrue, it does its job. A typical citizen living paycheck-to-paycheck with little reward feels bitterness to those with better opportunities than they have, so they are susceptible to this type of argument, in which Marx dehumanizes capitalists.
His next strategy is to define his purpose and lay out his beliefs without apologizing for them. The most common capitalist accusation is that communists intend to take their personal property from them. Marx turns this argument around and claims it, stating that that is exactly what he intends to do. He continues to claim that for a majority of society, property does not exist anyway and that the property that does exist is used solely to subject the proletariat to the rule of the bourgeoisie.
Another major concern that he addresses is the common belief that, in a society of communism, the populace would descend into laziness. The typical argument is that without personal reward, no member of society would work for the betterment of others. His correction to this is his weakest, he claims that the means of appropriating and producing materials, as well as the entire social construct, would dissolve and reform to the point that the incentives we recognize now would no longer exist. He states that society is constantly forming and re-forming, so changes should be welcomed. This statement is one of the few he makes that leaves a logical hole, namely: society is changing, but each step is based on another; at no point in written history has a society formed that was not at least partially based on past ideas.
Another tenet of his argument is acceptance of varying viewpoints. Marx claims to be a people's man and, in this section, fulfills that promise. He states that sectarian issues should not be argued over, if a common belief in the value of the proletariat as a whole is shared. This is reminiscent of an Indian proverb, included in religious texts of Jain, Buddhist, Sufi, and Hindu faiths. It discusses a number of blind men who seek to describe an elephant. They each touch a different part and bicker over who is correct in their description,
Whether or not one agrees with his ideas, Marx's rhetoric is clearly effective. The manner in which he acknowledges opposing viewpoints while simultaneously discounting them is one that can be emulated in any persuasive writing.
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